Neuroplastic Labs
We build technology that measures, maps, and optimizes the connection between your brain and body.
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We build technology that measures, maps, and optimizes the connection between your brain and body.
We're building the future of human performance measurement, bridging neuroscience and technology to create tools that help people understand and unlock their cognitive-motor potential.
Neuroplastic Labs was born from a simple observation: the tools we use to measure cognitive and motor performance haven't kept pace with our understanding of the brain. Founded by Bryson Rhodes, a neuroscientist and athlete who saw firsthand the gap between lab-grade insights and everyday accessibility, the company set out to democratize brain data.
Drawing from research in neuroplasticity, the brain's ability to rewire and adapt; We built our prototype of the Neuroplastic Fitness Index (NFI), a holistic scoring system that maps cognitive-motor performance in real time.
What started as a research project quickly evolved into a product vision. We realized that the same AI and computer vision technology powering our cognitive assessments could be applied to entirely different domains, from Plant Health Screening to Analyzing Parkinson's Gait.
In 2025, we launched Plant Masters, our first consumer application, proving that deep scientific methodology could be packaged into beautiful, accessible mobile experiences. The NFI platform followed, bringing our core brain-body measurement technology to athletes, coaches, and clinicians.
Today, Neuroplastic Labs operates at the intersection of neuroscience, AI, and consumer technology. Our team combines deep scientific expertise with world-class engineering to build products that make complex brain-body science accessible to everyone.
We believe that understanding your own neuroplastic potential isn't a luxury; it's a fundamental human right. Whether you're an elite athlete optimizing reaction time, a student sharpening focus, or someone recovering from injury, our technology meets you where you are.
President & CEO
Neuroscientist, amateur boxer, and chess student. Bryson founded Neuroplastic Labs to bridge the gap between brain science research and real-world applications. His unique perspective as both a scientist and athlete drives the company's mission to make cognitive-motor assessment accessible to everyone.
Vice President of Finance & Internal Affairs
BMW luxury car branch manager and back-to-back salesman of the year, Tommy brings a deep understanding of money management and relationship building. He leverages his empathic feel to human nature and signs deals every week.
Vice President of Venture Capital & Innovations
With more than a decade of experience with contract procurement, health insurance, and logistics, Darren has a keen eye for market analysis, research, and contract initiatives. He has invaluable insight as he fuses domain knowledge across industries.
Vice President of Verteran Affairs
Ex-Military engineer turned proud resident of Texas. Built, remodeled, and designed homes for veterans. He stays active through hosting workout plans and community fitness groups for veterans; Also a proud father of two sons.
Patent-Pending EEG Wearable Technology
The world's first real-time cognitive-motor
performance scoring system.
Our patent-pending, non-invasive EEG wearable objectively measures when your brain is in an optimal state for learning, performing, and recovering. The NFI fuses neural engagement, eye tracking, voice biomarkers, and reaction time into a single holistic score — giving athletes, clinicians, and researchers data that has never existed before.
Whether you're optimizing study windows for medical residents, tracking concussion recovery, or measuring peak cognitive states in elite athletes — the NFI platform delivers real neurological data, not self-reported guesswork.
Interactive cognitive simulation — no sign-up required.
Your AI Digital Coordinator
The AI-powered digital coordinator that absorbs operational chaos so your mind stays clear. Voice-first inbox triage, smart scheduling, cognitive load monitoring, and adaptive workflow management.
AI-Powered Plant Identification
Our first consumer app. Snap a photo and get expert-level plant identification, health diagnostics, and care advice from our Six Expert Master Gardeners — powered by GPT-4 NPL Vision.
Live on iOSOur AI-powered grant discovery platform surfaces 269+ active federal and Midwest state STEM grants — matched and scored specifically for your company. Stop searching. Start winning.
Whether you're a researcher, athlete, investor, or just curious about the future of brain-body science — we'd love to hear from you.
Get In Touch